Instagram is currently the star of social media heaven. This trend of popularity is likely to continue. Facebook’s subsidiary platform is becoming an increasingly important tool, especially for marketers and companies.
500 million users are active every day
From 2014 to 2018, the number of monthly active users rose from 200 million to 800 million. Of these, as many as 500 million users are active daily. The relevance of the network can obviously no longer be dismissed by marketers and companies. Anand Srinivasan reports on Falcon that you can buy automatic instagram likes and it spent on the platform to increase by 80 percent annually. But how do you stand out from the crowd with these high user numbers and create a successful Instagram presence with targeted content and reach?
The social network is constantly expanding the features it offers. While at times long forgotten, it was only possible to post photos with hashtags on the platform, the app now offers the option of chatting, uploading stories that are visible 24 hours a day à la Snapchat and placing paid advertisements. These options are therefore more than attractive for companies and marketers and offer countless possibilities to advertise creatively, individually and, at best, authentically. The following strategies provide a foundation for the ideal Instagram presence.
Specific Content: Create a Buyer Persona
What kind of content does your audience want to see anyway? Since you don’t want to address any audience, but want to deliver target group oriented content, this question is of great importance. Think about the people you want to reach with your account.
Therefore it makes sense to find topics of interest. To discover these, it is useful to create a buyer persona. So you have an idea of the main interests of your followers and can create an ideal and specific content.
Paul Potratz points out in a Forbes article that we humans always like to deal psychologically with people who have similar interests and views. That’s why it’s so important to post about the topics your audience finds exciting on Instagram. This is how you ensure the interest of your subscribers.
Miracle weapon Hashtag? You have to pay attention to the following:
If you use Hashtags correctly, you can generate new followers with the range you gain. But many users don’t really know how to use Hashtags in the best way. Not a few rumors have spread. With many hashtags you achieve a high performance? Unfortunately a myth that does not come true. In our ultimate Instagram Hashtag Guide for 2018 you will find all relevant information about the ideal way to handle hashtags.
Also in the stories there is an intended hashtag function: Above right over the smiley sticker you get to this option. In a story you should not bombard your followers with hashtags. The photo or video in the story should be in the foreground and only supported by a handful of selected hashtags.
Pro tip: Use your fingers to change the size of the hashtag sticker. Use this option to position the stickers vividly at a certain angle to match the photo. This ensures that the tags don’t interfere. Nevertheless, you still can’t miss the opportunity to increase your range with hashtags. To still use many tags in the story, but not distract viewers from the content, you can include up to ten hashtags, but hide them behind an emoji.
Geotagging: Locate your posts
Localize any content. But why does it make sense? Users can use Instagram’s search function to search for locations. This gives you the opportunity to generate more attention, to address local users as well as people who are interested in the location on Instagram. After all, a study shows that posts with geotagging generate almost 80 percent more commitment than content without a location.
Organization: Curate your content
Ideally, you should create a specific content calendar for your Instagram account. So you can plan your posts weekly or even monthly. You can use certain tools such as Planoly, Schedugram or Onlypult to do this. These programs each have a free trial period, so you can see if it helps you post regularly.
So you can make sure certain content or events aren’t forgotten and optimize your social media marketing on Instagram. In addition, our Content Calendar for 2018 provides you with more ideas to guide your content.
Interact with your community
Even though Instagram is a digital platform of interaction, you should still be aware of an interpersonal connection between you and your followers. If you meet your subscribers openly and regularly, you will inevitably develop a more intimate relationship. This is particularly important for your audience, as it increases your sympathy with the company and positions you in a more approachable way.
Creating a connection between the users and you is decisive for the commitment on your profile. The next time someone comments on a post from you, answer and interact with your subscribers. Potratz also advises you to often publish photos with faces. They would get about 38 percent more Likes than other photos.
