The mobile industry and its vendors have had a stroke of genius with the introduction of smartphones and, a few years later, tablet computers, creating one of the fastest growing industries the world has ever seen.
Online gambling and other gaming providers have recognized this development, and many have jumped on this bandwagon early. According to Global Online Gambling & Betting Market 2014, the mobile gambling industry is expected to grow at a double-digit rate. In 2018, the industry is expected to account for 40% of the total global online gambling market, with the number of mobile gambling users expected to rise to 100 million. As early as 2015, 40% of the betting market is expected to be dominated by mobile users, using apps and websites tailored to mobile devices. The value of the industry is estimated at $100 billion in 2018.
So is the future of gambling in mobile gaming?
Simple pastimes on Facebook like Candy Crush or Farmville sweeten many people’s breaks or cosy evenings on the sofa. But the biggest hit among the games here is Texas Hold’em. Zynga is the ‘most-livered’ game provider of all time. Even though these games are not cash games, apart from the fact that the biggest farm of all probably wasn’t built with game sweat, but with hard dollar bills to buy the components and plants. The addictive nature of humans and the competitive urge make it possible, games of this kind won’t be too far away in the future to offer gambling options, they already offer bonuses of various kinds.
By the nature of Texas Hold’em, it is likely that this will be one of the first games to go the way of all online gamblings and perhaps even cash games.
So does the future of gambling lie in mobile gaming?
Simple pastimes on Facebook like Candy Crush or Farmville sweeten the break or the cosy evening on the sofa for many people. But the biggest hit among the games here is Texas Hold’em. Zynga is the ‘most-livered’ game provider of all time. Even though these games are not cash games, apart from the fact that the biggest farm of all probably wasn’t built with game sweat, but with hard dollar bills to buy the components and plants. The addictive nature of humans and the competitive urge make it possible, games of this kind won’t be too far away in the future to offer gambling options, they already offer bonuses of various kinds.
By the nature of Texas Hold’em, it is likely that this will be one of the first games to go the way of all online gamblings and perhaps even cash games.
Web-based and mobile casinos
There are currently differences between gambling apps and mobile optimized websites. Web-based mobile casinos are very similar to the desktop version, and are suitable for almost any smartphone model. They do not require a download, are available everywhere as long as there is a working Internet connection, which is usually almost always the case, be it your own contract with a provider or the free WiFis and HotSpots. With these, you often don’t even have to buy a coffee to access the network.
Apps, on the other hand, are designed for the respective smartphone, you download them and get access at any time via a tile or a link. Apps are usually suitable for sports betting and casino applications and offer the best possible player control for the provider. Here you can advertise undisturbed whether the player is online or not. Push notifications about new bonuses and other promotions are sent to the player unless he deactivates them.
The advantage of the mobile device is obvious
The software provider Playtech, one of the big names in the gambling industry and one of the pioneers in the industry, paved the way for the use of smartphones for online gamblers in 2005. Many more followed, 10 years later, a gambling world without the ability to place a quick bet mobile or play a poker round on the go is no longer imaginable.
As in all other areas, be it online selling/shopping via platforms such as Ebay or Amazon, social networking, dating, or simple communication, nothing works without the Internet, and smartphones have made a major contribution here.
The extremely user-friendly smartphones are becoming simpler, faster, handier and more beautiful with every new generation. The cost factor is between 0 Euro and several thousand Euro, depending on the provider, model and contract.
Due to the ever increasing number of apps and the always ready internet connection, an ever growing part of our life is happening on our smartphone.
From e-mail to Skype, PayPal to toa team, everything happens on the small, handy device and nobody has to wait until he comes home and turns on the computer.
